Not only did Penn Law recently win a People’s Choice Webby for their new site,
they also claimed the #1 spot in Georgetown University Law Center’s annual rankings of ABA-accredited law school homepages.
In 2011, law.upenn.edu was ranked #65.
In 2010: #84.
Hot gosh, law dogs! You’re KILLING it. They should probably ARREST you and book you on charges for RECKLESS ACCOMPLISHMENT.
Working with Penn Law was a rad experience through and through, and we couldn’t be happier about the attention and appreciation the site is getting. We have a lot of ambivalent feelings toward awards, Bruce Mao advises against them and his words are words we take for real:
26) Don’t enter awards competitions.
Just don’t. It’s not good for you.
Though we do everything in our power to make every client feel like our only client, the fact is when we’re not working on deliverables for one, we’re most certainly making something for another. The second the new Penn Law site was launched, we took a moment to appreciate the hard work of everyone–particularly the digital and communications staff there–involved. We clicked around and reveled in how odd a thing it is–to spend so many months bringing an idea to life. There were thank yous and sighs of relief, and then? There was more work to be done for the day.
We keep on trucking and trust that, at the end of the day, Penn Law–and all of our clients!–will take the ball and run with it. And run with it they did. All the way to New York City, where they’re receiving their award on May 22.
It’s a garden, not a painting.
We say it all the time and every time, we mean it.
Penn Law took the initiative to self-reflect and recognize the critical gap between what they had, and what their community needed. They did the research and the reading, reviewed many proposals, selected the vendor, and made the time in their already hectic full-time schedules to meet with us, talk to us, and guide us through our work.
When we handed the seeds and the tools over to them, they took on the responsibility of creating something fresh, beautiful, and sustainable. Something that would serve the people who make them what they are: one of the world’s best law schools and one of the country’s best law websites.
And we got to work with them. Ain’t that something? We get up and sign online every day and get to work with the best clients in the world. Have mercy.