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	<title>Chapter 42 &#187; audience</title>
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		<title>Hi, I&#8217;m Janie Porche.</title>
		<link>http://chapter42.whitewhale.net/2009/04/08/hi-janie-porche/</link>
		<comments>http://chapter42.whitewhale.net/2009/04/08/hi-janie-porche/#comments</comments>
		<pubDate>Wed, 08 Apr 2009 22:24:24 +0000</pubDate>
		<dc:creator>janie</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[janie]]></category>
		<category><![CDATA[metal bands]]></category>
		<category><![CDATA[serendipity]]></category>
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		<guid isPermaLink="false">http://chapter42.whitewhale.net/?p=281</guid>
		<description><![CDATA[&#8220;Successful Web writing,&#8221; they say, &#8220;is all about knowing your audience.&#8221;
This is it!  This is the blog post where I&#8217;m supposed to introduce myself as the newest member of White Whale.  But who reads this blog the most? Or at least in the finest detail? – probably my coworkers.
So: Donald, Alex, Tonya, Jason–how truly serendipitous.  [...]]]></description>
			<content:encoded><![CDATA[<p>&#8220;<em>Successful Web writing</em>,&#8221; they say, &#8220;<em>is all about knowing your audience.</em>&#8221;</p>
<p>This is it!  This is the blog post where I&#8217;m supposed to introduce myself as the newest member of White Whale.  But who reads this blog the most? Or at least in the finest detail? – probably my coworkers.</p>
<p>So: Donald, Alex, Tonya, Jason–how truly serendipitous.  If the <a title="Why smaller is better" href="http://2008.whitewhale.net/content/small.php" target="_blank">four of you</a> ran a bookstore, or a bakery, or played in a metal band, I&#8217;d likely want to join you.  Luckily for us all, I&#8217;m a higher-ed Web designer, and you are a purveyor of <a title="White Whale: Clients" href="http://whitewhale.net/clients/" target="_self">higher-ed Web sites</a>.  That part worked out perfectly, and I&#8217;m proud, <em>so proud</em>, to join you.</p>
<p>But wait!  To those readers who aren&#8217;t Donald, Alex, Tonya, and Jason: I&#8217;ve been listening longer than you know!  I&#8217;ll have some catching up to do with @<a title="Twitter: Grether" href="http://twitter.com/grether" target="_blank">grether</a>.  I&#8217;d like to schedule a garden tour with @<a title="Twitter: David Silver" href="http://twitter.com/davidmsilver" target="_blank">davidmsilver</a>.  <a title="Southwestern University" href="http://www.southwestern.edu" target="_blank">Southwestern</a>, I grew up on your 9-hole course!  Let&#8217;s <a title="Email Janie" href="mailto:janie@whitewhale.net" target="_blank">talk about it</a>.</p>
<p>And finally, what to the bystander, the late-night link-follower, or the potential client?  Well, <a title="Email everyone" href="mailto:everyone@whitewhale.net" target="_blank">introduce yourself</a>.  This certainly feels exciting, doesn&#8217;t it?</p>
<p>Great!  <a title="Wheaton College" href="http://www.wheatoncollege.edu" target="_blank">Let&#8217;s</a> <a title="The University of San Francisco" href="http://www.usfca.edu" target="_blank">get</a> <a title="Monterey Institute of International Studies" href="http://www.miis.edu" target="_blank">to</a> <a title="Middlebury College" href="http://www.middlebury.edu" target="_blank">work</a>.</p>
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		<slash:comments>6</slash:comments>
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		<title>Knowing your audience&#8230; and your coworkers</title>
		<link>http://chapter42.whitewhale.net/2008/10/09/knowing-your-audience-and-your-coworkers/</link>
		<comments>http://chapter42.whitewhale.net/2008/10/09/knowing-your-audience-and-your-coworkers/#comments</comments>
		<pubDate>Thu, 09 Oct 2008 20:28:18 +0000</pubDate>
		<dc:creator>Donald</dc:creator>
				<category><![CDATA[Best Practices]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[html]]></category>
		<category><![CDATA[in-jokes]]></category>

		<guid isPermaLink="false">http://chapter42.whaleblogs.net/?p=110</guid>
		<description><![CDATA[It&#8217;s tough to write copy or put together a design for something outside the realm of your knowledge. Though we pride ourselves on being elitist academic types, it does come up sometimes. (Jason once put a beautiful magnified photo of a virus in a sciences mockup. It turned out to be AIDS. Whoops! Lesson learned.)
Of [...]]]></description>
			<content:encoded><![CDATA[<p>It&#8217;s tough to write copy or put together a design for something outside the realm of your knowledge. Though we pride ourselves on being elitist academic types, it does come up sometimes. (Jason once put a beautiful magnified photo of a virus in a sciences mockup. It turned out to be AIDS. Whoops! Lesson learned.)</p>
<p>Of course, internally, you would think that people would shout any questions across the room and notify each other of any mistakes. Tonya has gone from entirely non-geek to believably geeky in her time at White Whale, but when it comes to technical details in a proposal she always runs it by us developers to make sure her take on it is clear.</p>
<p>All this is to say I spotted this on the website of one of those razzmatazz web 2.0 startups:</p>
<p><a href="http://www.whitewhale.net/wordpress/wp-content/uploads/2008/10/picture-2.png"><img class="alignnone size-full wp-image-111" title="DandyId mistake" src="http://www.whitewhale.net/wordpress/wp-content/uploads/2008/10/picture-2.png" alt="" width="441" height="109" /></a></p>
<p>(And no, Tonya won&#8217;t get this joke.)</p>
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