Chapter 42 » html http://chapter42.whitewhale.net Fri, 12 Feb 2010 00:08:30 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Knowing your audience… and your coworkers http://chapter42.whitewhale.net/2008/10/09/knowing-your-audience-and-your-coworkers/ http://chapter42.whitewhale.net/2008/10/09/knowing-your-audience-and-your-coworkers/#comments Thu, 09 Oct 2008 20:28:18 +0000 Donald http://chapter42.whaleblogs.net/?p=110 It’s tough to write copy or put together a design for something outside the realm of your knowledge. Though we pride ourselves on being elitist academic types, it does come up sometimes. (Jason once put a beautiful magnified photo of a virus in a sciences mockup. It turned out to be AIDS. Whoops! Lesson learned.)

Of course, internally, you would think that people would shout any questions across the room and notify each other of any mistakes. Tonya has gone from entirely non-geek to believably geeky in her time at White Whale, but when it comes to technical details in a proposal she always runs it by us developers to make sure her take on it is clear.

All this is to say I spotted this on the website of one of those razzmatazz web 2.0 startups:

(And no, Tonya won’t get this joke.)

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