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	<title>Chapter 42 &#187; logo</title>
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		<title>Make my logo BIGGER</title>
		<link>http://chapter42.whitewhale.net/2008/06/02/make-my-logo-bigger/</link>
		<comments>http://chapter42.whitewhale.net/2008/06/02/make-my-logo-bigger/#comments</comments>
		<pubDate>Mon, 02 Jun 2008 18:41:20 +0000</pubDate>
		<dc:creator>Douglas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[inspiration]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[satire]]></category>

		<guid isPermaLink="false">http://chapter42.whaleblogs.net/?p=27</guid>
		<description><![CDATA[During my times as a freelance designer—prior to being captured by White Whale—a majority of my clients were small businesses and entrepreneurial one-(wo)man-shows.  These clients, and thus the functional beauty that I created for them, differed vastly in a myriad of ways and yet they all had nearly the same exact critiques of the [...]]]></description>
			<content:encoded><![CDATA[<p>During my times as a freelance designer—prior to being captured by White Whale—a majority of my clients were small businesses and entrepreneurial one-(wo)man-shows.  These clients, and thus the functional beauty that I created for them, differed vastly in a myriad of ways and yet they all had nearly the same exact critiques of the comps that I would deliver to them.  Those of you who have worked as designers are likely intimately familiar with these exact requests for revision:</p>
<ul>
<li>Even when it is a perfectly acceptable size and is not screaming &#8220;THIS IS THE NAME OF MY COMPANY!!!&#8221;, they ask <strong>&#8220;Can you make my logo BIGGER?&#8221;</strong></li>
<li>After painstakingly designing the whitespace of their design in the interest of facilitating a bit of visual respiration, the client notes that there <strong>&#8220;should be more content because the page feels empty in spots&#8221;</strong>.</li>
<li>And then we have the infamous <strong>&#8220;The headlines need to be brighter and much larger&#8221;</strong></li>
</ul>
<p>In my Saturday morning internet perusing (it is at times sadly amusing that this is what has taken the place of cartoons in my adult life), I stumbled upon <a title="Who Needs Designers?" href="http://www.whoneedsdesigners.com" target="_blank">this</a>; apparently our brethren have taken to satire as a vehicle for alleviating their work-related frustrations.  While its easy to laugh about now, I am truly thankful that White Whale has largely pulled me from disputes over these issues; out of the several WW clients that I&#8217;ve been involved with, I don&#8217;t remember any of these issues being major points of dissent; here&#8217;s to having higher ed. clients!</p>
<p><em>Editor&#8217;s note: Yes, Douglas, but that&#8217;s because we <a title="Duke Law" href="http://law.duke.edu" target="_blank">usually</a> </em><em><a title="Duke.edu" href="http://www.duke.edu" target="_blank">make</a></em><em> <a title="Tulane Admission" href="http://admissiontest.tulane.edu" target="_blank">the logo</a> <a title="Southwestern" href="http://southwestern.babywhale.net/april30/family/homepage.html" target="_blank">really big</a> <a title="White Whale" href="http://www.whitewhale.net" target="_blank">anyway</a>.</em></p>
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