Chapter 42 » the dark side of the force http://chapter42.whitewhale.net Thu, 30 Sep 2010 17:20:47 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 How not to communicate with prospective clients by email http://chapter42.whitewhale.net/2008/09/15/how-not-to-communicate-with-prospective-clients-by-email/ http://chapter42.whitewhale.net/2008/09/15/how-not-to-communicate-with-prospective-clients-by-email/#comments Mon, 15 Sep 2008 19:45:27 +0000 Jason http://chapter42.whaleblogs.net/?p=98 Because we’re building a CMS, I am on the mailing lists of several CMS service providers, and quite often receive email from these companies.  Usually the messages I get are pretty marketing-heavy, kind of spammy, easily ignored.  But I just got this from Hobson’s:

I have heard from several past clients that Hobson’s doesn’t offer much in the way of customer service—  they seem to be a company that earns its money by buying up any higher-ed-related tool with market share and repackaging it as part of a “platform.”  Judging from this email—which, as you can see, showed up in my inbox with no content whatsoever, and a reply-to link to the mysterious “myvippage.net”— they put about as much thought and work into email marketing as they do into innovation and technology.

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