Posts tagged with ‘twitter’:

In the Age of Twitter, an Idle Mind Has Never Been More Important

Twitter is changing my life, kind of.

I was a late adopter compared to most people— it’s only in the last month or so that I’ve been taking an active interest in it.  (The day I started to get into using it, they mentioned it on the Daily Show.)  Now I use it to communicate with clients, friends, or students at the schools we’re working with; to shoot the breeze with my co-workers, some of whom work in distant cities; and sometimes simply to spout off about whatever, just like everyone else.  I used to Twitter a lot about Twitter.

Mostly I think of Twitter as a way to reinforce White Whale’s fundamental message: that five people can run and grow a moderately successful business, and in the process change nothing about the way we express ourselves: in a nutshell, that the people we are online are the same people we are in person. (I think the same goes for my four co-workers Tonya, Alex, Donald and Janie.)  We don’t practice much message control because we don’t really have much to hide. (Whatever I do have to say that’s worth hiding, I express on symmetrical networks only.)

Although the 140-character short form initially seemed too restrictive, I’m now finding it a great source of inspiration.  Here is what I think is perhaps the most perfect tweet ever written, by my old friend @johnpavelkehlen:

picture-6

I don’t know about you, and maybe it’s just because I miss my old friend’s company, but I can imagine myself dining with John and his friend in his little garret pretty easily reading that, and he didn’t need a single extra character to express it.  As John himself reminded me, brevity is the soul of wit, and never has that felt more technologically true.

Having said all that, I worry a little about the effect Twitter is having on me.

For one thing, I’m on much more than usual these days.  I move through the world with an active and engaged brain. I see things as I’m walking to work (today it was an odd misspelling on a sign) and think, should I Twitter this? (I’m convinced that the verb is “to Twitter,” not “to tweet.”)  A thought occurs to me.  It feels sorta profound. Is it profound enough to become a tweet?  And if so, will it affect my follow cost?

I like to think that when I’m working at my best, I have a fairly sharp eye for detail and nuance; thanks to Twitter, I carry this eye around with me much more than I used to, and these details and nuances hang around.  I’m worried LOST is going over the top with this “judging Ben” thing.  I enjoy Bonterra’s organic Zinfandel. I really love my bank.  Which of these things should I broadcast?  (answer) In a nutshell, I never thought I’d spend so much time qualitatively evaluating my own thoughts.

So after a day spent out in the world this way, I sit down to dinner with my wife.  Am I going to Twitter about how great dinner was?  Or what a wonderful evening I’m having?

Of course not.  Because that’s my time, not yours. But the temptation is very strong!  And I don’t always resist it.

I am learning to control the impulse to chronicle my leisure time; this is largely because White Whale is my company, Twitter is partially a work thing, and if I let work bleed into every corner of my life it would destroy me.  But I can tell that it’s changing people, and I’m not sure it’s always for the better.

I see people, friends of mine, twittering about how they just woke up, or they’re happy, or it’s a beautiful day.  Is the chronicling of that experience (and the cognitive and physical processes required to make it happen) interfering with the plain appreciation of the fact?  I can’t see how it doesn’t.  Here’s a guy who Twitters a hundred times per day. (Don’t ask about his follow cost.)  People like that used to be considered wackos or oddballs (like 2004 presidential candidate Bob Graham, a compulsive diarist)— now they’re just high-tech, plugged-in people.

But does anyone worry about the long term effects of this way of relating to the world?  It seems like the opposite of ADD— Attention Surplus Disorder.  I wonder if the most active Twitterers among us ever will ever enjoy the pleasure of a blank mind, an hour spent staring into space, etc. What we now think of as “vegging out” is what they used to call “relaxation.”  Actions that now might be considered downright yogic— like simply not speaking for a couple of hours— used to be the norm, I’m sure, at a less frantic time in human history.

For now, it’s fun.  I like keeping tabs on what my friends are eating, reading, listening to, or coding.  It’s an enjoyably odd feeling to know what very casual business acquaintances think about certain TV shows.

But in the long term, will the people who engage most deeply with technology lose the ability to exist quietly in the world it’s brought us?

Note: 140 characters exactly in that last paragraph. Bam!

Letting go of message

One thing we often tell clients is that to speak to today’s prospective students–and to current students and young alums–you’re going to have to loosen your grip on the message. Not too much. Just a little. Easy now. Relax. That wasn’t so bad, was it?

At the far end of this spectrum is the new Skittles.com. For a brief time last week, the Skittles homepage was nothing but a little Skittles navigation widget with a twitter search for “Skittles” in the background. Everything any twitter user had to say about Skittles was up there in real-time. Now, the homepage jumps between Wikipedia’s Skittles entry, the YouTube Skittles Channel, and the Skittles Facebook page. “Pics” links to a Flickr search for “skittles”, and the Twitter search is still under “chatter”.

Now, we know you’re not selling candy. And unlike Skittles you probably don’t have the benefit of total brand recognition. But there’s an important lesson there.

Your audience can spot “marketing” miles away. And they tune it out. Your message is still important and we’ll help you get that across in the right way (it’s classic “show, don’t tell”)–but you’re going to need to sprinkle some student voices around. First-person is in. Total control is out. Authenticity is the new black.

Microblogging and Macroblogging, Thick and Thin Tweets, and the Company Line

This blog serves as the primary conduit for White Whale’s interactions with the public. Although we do occasionally create what might be called “news” (Southwestern University Site Launches!  New Designer Hired!  etc.) the majority of the dynamic content we create can’t really be called news. The things we post on this blog are more like cultural dispatches from inside White Whale: notes on ongoing projects, thoughts on new technologies and how they affect our practice, etc.

Of course the writing we do in this blog is important to us from a marketing perspective— it’s the only “marketing” of the company that we currently do.  If you’re reading this, and if you are neither a WW employee or my mom, then you’re part of that process.  If you work for a university, we like to think maybe someday you’ll consider hiring us for one of your Web projects.  If you’re already a client, then we hope reading our blog will help you get to know us better, and increase your engagement to our collaboration.

But that’s not why we write on the blog.  We write on the blog because we’re geeks, and because we have lots of ideas that we bat back and forth around the office, and once in a while one of them gets batted out to the public.

What this means for us is that writing on the blog is a kind of balancing act.  We really do not want our blog to come off as a “corporate blog”— if it were, nobody would read it.  Nobody expects the Chrysler blog to criticize the auto industry bailout; it’s a corporate blog, of course it’s going to reinforce the party line.  We don’t want to create a steady stream of posts about how wonderful we are.  At the same time, this isn’t the sort of blog where we’re going to spout off about every tech-related thought that crosses our minds.  I think that putting the tabs above the address bar in Safari 4 is a fantastic idea, a long-overdue UI improvement, and a Google Chrome ripoff, but I don’t need to clog the airwaves with that observation.  Instead, all of us at White Whale share the tendency to make our posts simply epic— filled with bons mots, interesting insights, nice turns of phrase, and a neat conclusion that illuminates something we’ve done worth sharing.  (Of course, this post is no exception.)

These two poles— “OMG safari 4 is a total Chrome ripoff” and “Here’s a story about the way White Whale does things…” characterize the well-known microblogging and what you might call macroblogging.  (People use that term already, of course, but without much focus.)  Of course the top tool for microblogging is Twitter (where you better believe they’ve got something to say about that tab bar), but Facebook status updates are obviously a kind of microblogging, as are IM status messages.

Our new client relationships are leading us deeper into this world.  For example, we’ve just met David Silver, a USF media studies professor with a well-trafficked blog and a busy Twitter account, and we’re hopeful his students will eventually collaborate with us to some degree on the design and content of USF’s new site.   Through David we have learned about “thick” and “thin” tweets: simply put, some tweets convey only one bit of information (”I enjoyed LOST last night”) where others convey multiple layers of information (”here’s a link to some photos from our trip to Uruguay, and let us know if you like them”).  Our clients at Lewis & Clark twitter too, as does Southwestern’s News Office, as of a week or two ago.

Now, because we don’t have dedicated marketing staff— and never will— we can only develop the content that we have time to create.  So if blogging is the main way we reach people, how should we do it— over Twitter?  In blog posts like this one?  Or shorter, chattier posts, Daring Fireball-style?

The fact is, we don’t know.  When the muse strikes, there’s no time to decide whether our thoughts are best expressed as thick tweets or thin tweets or chatty posts or lengthy, digressive posts like this one.  But what we do know, I guess, is that if anything unites the people who make up this company, it’s a commitment to the art and discipline of the written word. So in the end I suppose we’ll always wind up erring on the side of verbosity, even if it means we post on the blog less.

And in the meantime, my Facebook status is constantly out of date, but I guess that’s the way it goes.

And by the way, we do all have Twitter accounts, if you’d like to follow me, Donald, Alex or Tonya.

(Update: Corrected a typo in Donald’s Twitter page.  If you wondered why a White Whale employee was so bizarrely concerned with whether Guitar Hero is better than Rock Band: that was detto, not dtetto, which is Donald’s actual Twitter handle.)